Azad Mithai
Industry ®
Food & Beverage
Scope of work
Logo & Branding, Packaging Design
Location
India
Re-branding
Injecting Playful Vitality
For Azad Mithai, the objective was to breathe fresh life into their established sweet shop without alienating their local community. We approached this rebranding on a focused scale, introducing a more playful and energetic vibe while keeping their familiar foundation completely intact.
Re-branding
Injecting Playful Vitality
Instead of a drastic overhaul, we subtly tweaked their existing logo and revitalized their color palette with vibrant, inviting tones. This strategic refresh gave the brand a contemporary perspective that attracts a newer generation of customers while honoring the shop’s original charm.
Packaging Design
Modernizing Traditional Delights
We applied this updated visual perspective to create a custom packaging design for their sweet boxes. The layout utilizes the newly refined color palette to bring out a festive, celebratory feel on the shelf. By blending traditional gifting motifs with a clean, modern structural layout, the packaging bridges the gap between old-world heritage and modern aesthetic standards making their sweets feel like the perfect contemporary premium gift.