We built the visual identity for Admission Buddy around the concept of transformation. The logo is a strategic fusion of the initials "a+b," shaped into butterfly wings to symbolize the student’s journey of growth. At the center of the mark, the overlapping space reveals a student in a graduation cap, a subtle but powerful nod to the end goal. This branding isn’t just a corporate sign; it’s a promise of guidance, using a balanced "lockup" of the logomark and wordmark to establish trust and authority across every touchpoint.