IndusInd Bank
Industry ®
Banking & Financial Services
Scope of work
Creative Design
Location
India
Creative Design
A Fresh Perspective for a Banking Giant
Working with a leader like IndusInd Bank required us to provide a high-level creative spark that complemented their existing in-house expertise. We were brought in to deliver a "fresh eyes" approach to their visual communication, specifically focusing on reaching a modern, digital-savvy audience.
Creative Design
A Fresh Perspective for a Banking Giant
Our role was strictly creative from reimagining the visual storytelling within their emails and newsletters to providing multiple premium iterations for their debit card designs.
Creative Design
A Fresh Perspective for a Banking Giant
We pushed the boundaries of their traditional brand guidelines to create designs that feel contemporary and high-end, ensuring that every touchpoint, whether digital or physical, resonates with the modern user’s aesthetic.