Menstaa
Industry ®
Logistics / Supply Chain
Scope of work
Brand Design
Timeline
Jun 1st – Aug 1st
Logo and Branding
Bringing the Concept to Life
Menstaa came to us to break the narrative that men’s skincare has to be dark, aggressive, and hidden away. We moved away from the overused black-and-bold aesthetic, building a visual DNA around "Everpine" green and earthy "Rootwood" tones. The logo uses a mix of solid and outlined typography to create a modern visual break, while the angled accent on the ‘M’ symbolizes a lift in grooming standards. It’s an identity that feels confident and premium designed to be displayed on a bathroom shelf, not hidden in a drawer.
Packaging Design
Intentional Unboxing
The goal for Menstaa’s packaging was to make skincare approachable yet aspirational for the Indian man. We avoided the "macho" tropes and focused on a clean, "no-fluff" layout that communicates science-backed results. By using a sophisticated, earthy color palette, we created a look that is masculine without being stereotypical. It’s an intentional design shift that makes the daily routine feel like a normal, high-quality ritual rather than a chore, ensuring the product looks as good as it performs.
$0+
$0+
Revenue generated
10%
10%
Return on Investment