Orange Skincare
Industry ®
Skincare & Beauty
Scope of work
Logo and Branding, Packaging Design, UI/UX Design, Creative Designing & Motion Graphic
Location
India
Logo and Branding
Bringing the Concept to Life:
The brief for Orange Skincare was simple but deep: create an identity that proves there is serious thought behind the bottle. We didn't want the brand to feel like just another skincare label. We built a visual DNA around a logo that subtly mirrors the form of an orange, paired with a sophisticated, "muted citrus" palette. By avoiding the loud, neon tones usually associated with the fruit, we landed on a subtle orange that feels premium and resonates with both Gen Z and Millennials who take their routine seriously.
Packaging Design
Intentional Unboxing
The packaging is the first point of physical trust. We extended the brand’s "thoughtful" brief into the physical world, ensuring the subtle orange tones translated perfectly across different materials, from glass serums to soft-touch tubes. The layout is clean and intentional, allowing the product's quality to speak for itself while ensuring the brand stands out on a crowded vanity as something inherently superior and modern.
UI/UX Design
A Custom-Coded Digital Home
Orange Skincare didn't want a generic Shopify or WordPress template that anyone could copy. We built them a custom-coded website from scratch. Every pixel, from the homepage banner to the product layouts, was designed by our UI/UX team to create an original journey. It’s a high-performing, fluid experience that allows the brand to own its space on the web with a look that is entirely theirs and impossible to replicate with a standard theme.
Creative Designing & Motion Graphic
Knowledge-First Narrative
Instead of the usual hard-sell tactics, we approached social content through the lens of information. We handled the video shoots, editing, and motion graphics to create a visual language that educates. The focus is on the "why" behind the skincare providing value and knowledge in a way that feels organic and engaging.
Creative Designing & Motion Graphic
Knowledge-First Narrative
By using sharp editing and fluid motion, we turned educational insights into scroll-stopping content that builds authority without feeling like an advertisement.