Orange Skincare
Industry ®
Advertising / Marketing
Scope of work
Brand Design
Timeline
Apr 16th - May 7th
Logo and Branding
Bringing the Concept to Life:
The brief for Orange Skincare was simple but deep: create an identity that proves there is serious thought behind the bottle. We didn't want the brand to feel like just another skincare label. We built a visual DNA around a logo that subtly mirrors the form of an orange, paired with a sophisticated, "muted citrus" palette. By avoiding the loud, neon tones usually associated with the fruit, we landed on a subtle orange that feels premium and resonates with both Gen Z and Millennials who take their routine seriously.
Packaging Design
Intentional Unboxing
The packaging is the first point of physical trust. We extended the brand’s "thoughtful" brief into the physical world, ensuring the subtle orange tones translated perfectly across different materials, from glass serums to soft-touch tubes. The layout is clean and intentional, allowing the product's quality to speak for itself while ensuring the brand stands out on a crowded vanity as something inherently superior and modern.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
Website Design and Development:
A Custom-Coded Digital Home
Orange Skincare didn't want a generic Shopify or WordPress template that anyone could copy. We built them a custom-coded website from scratch. Every pixel, from the homepage banner to the product layouts, was designed by our UI/UX team to create an original journey. It’s a high-performing, fluid experience that allows the brand to own its space on the web with a look that is entirely theirs and impossible to replicate with a standard theme.