Recovery
Industry ®
Functional Beverages & Sports Nutrition
Scope of work
Website Design
Location
Brand Identity
Bringing the Concept to Life
In an industry where every beverage can is screaming for attention, Recovery+ takes a different stand. We developed a brand identity rooted in "low-volume" luxury using deep greens and architectural greys to signal grounded, clinical expertise. Instead of loud graphics, we integrated subtle scientific symbols like a custom DNA icon and the R+ mark. It’s a visual language that feels premium and medical without being sterile, proving that true authority doesn't need to shout to be heard.
Packaging Design
Intentional Unboxing
Beverage packaging is usually a battle for the loudest colors, but for Recovery+, we leaned into minimalism as an edge. We worked closely with the founder’s vision to create a can that stands out through sheer restraint. The design focuses on balance and structure, making it look like a high-end functional tool rather than a casual drink. On a crowded shelf, its clean, sophisticated layout acts as a visual palette cleanser, instantly signaling to the consumer that this is a scientifically-backed product for serious recovery.
Website Design & Development
Precision in Motion
The digital home for Recovery+ was built to be as precise as its nutrition. The client wanted a high-end, 3D-heavy experience, and we delivered a custom-coded site that brings their scientific vision to life through fluid motion graphics.