Stain crew
Industry ®
Home Care & Cleaning Products
Scope of work
Logo & Branding, Packaging Design
Location
India
Logo Design
Bringing the Concept to Life:
Stain crew didn’t need a cryptic or overly abstract logo. Since they serve an audience that values efficiency and honesty, we redesigned their logo to be instantly recognizable. We moved away from complex typographic play and focused on a visual mark that clearly communicates cleanliness and home care at a single glance. The new identity feels "fresh" and modern, but remains grounded, it’s built to tell the consumer exactly what the company does without making them guess, ensuring the brand feels approachable rather than intimidating.
Packaging Design
Intentional Unboxing:
When redesigning Stain Crew’s old packaging, our challenge was to create a "Tier One" feel that still fits a "daily-use" budget. We stripped away the cluttered, dated look of traditional toiletries and replaced it with clean, bold layouts that stand out on a shelf.
Packaging Design
Intentional Unboxing:
The design language is intentional: it looks premium enough to build trust and pride in the purchase, but stays grounded enough to signal value. We gave their glass and toilet cleaners a new life, ensuring the audience sees a brand that has evolved while still being the reliable, affordable choice they’ve always known.