Truvva
Industry ®
Nutraceuticals & Wellness
Scope of work
Logo and Branding, Packaging Design
Location
India
Logo and Branding
Bringing the Concept to Life
Truvva came to us to disrupt the clinical, stiff aesthetic of the nutraceutical industry. We built a visual identity that prioritizes playfulness over prescriptions. The logo, featuring a signature leaf on the "t," represents natural growth and effortless energy.
Logo and Branding
Bringing the Concept to Life
Using a vibrant palette of Solarpeach and Rosyburst, we created a brand DNA that feels modern and upbeat, less like a medical chore and more like a high-energy ritual for the audience.
Packaging Design
Intentional Unboxing
The challenge for Truvva’s packaging was to be eye-catching without losing authority. We balanced bold, "Solarpeach" tones with clean typography to ensure the product pops on a shelf while still signaling safety and science. It’s designed to look like it belongs in a lifestyle aesthetic, not a medicine cabinet. We refined every detail to ensure the gummies and tablets feel approachable and fun, yet professional enough to earn a permanent spot in a daily wellness routine.