Truvva
Industry ®
E-Commerce / Retail
Scope of work
UI,UX design
Timeline
Dec 5th – Feb 14th
Logo and Branding
Bringing the Concept to Life
Truvva came to us to disrupt the clinical, stiff aesthetic of the nutraceutical industry. We built a visual identity that prioritizes playfulness over prescriptions. The logo, featuring a signature leaf on the "t," represents natural growth and effortless energy. Using a vibrant palette of Solarpeach and Rosyburst, we created a brand DNA that feels modern and upbeat, less like a medical chore and more like a high-energy ritual for the audience.
Packaging Design
Intentional Unboxing
The challenge for Truvva’s packaging was to be eye-catching without losing authority. We balanced bold, "Solarpeach" tones with clean typography to ensure the product pops on a shelf while still signaling safety and science. It’s designed to look like it belongs in a lifestyle aesthetic, not a medicine cabinet. We refined every detail to ensure the gummies and tablets feel approachable and fun, yet professional enough to earn a permanent spot in a daily wellness routine.
$0+
$0+
Revenue generated
10%
10%
Return on Investment