Turbo Track
Industry ®
Technology / Software
Scope of work
Digital Design
Timeline
Apr 20th – Jun 24th
Logo and Branding
Bringing the Concept to Life:
Turbo Track isn’t a toddler’s toy; it’s a high-octane bridge between generations. We ditched the "toy box" clichés for a visual DNA rooted in F1 geometry. The logo captures that split-second track tension, using aggressive typography to position the brand as a serious hobby. It’s built to evoke the same adrenaline in a father as it does in his child, making the "underlying rush" the core of the identity.
Packaging Design
Intentional Unboxing
For Turbo Track, the packaging had to signal premium quality before the box was even opened, specifically for the international market. We moved away from cluttered, childish designs and aimed for a clean, sophisticated look that celebrates the complexity of the game. Every sketch was obsessed over to ensure it looked like a high-end engineering kit that a parent and child would be proud to build together. It’s designed to be a "shelf-piece" that communicates the shared victory of the race, making the unboxing the first step in a bonding experience that feels premium, intentional, and high-energy.
$0+
$0+
Revenue generated
10%
10%
Return on Investment